Teen Choice Award Fug Carpet: Carly Rae Jepsen


Portions of Fug Nation get worked up whenever I feature CRJ here, like I drove over to your house and beat you about the head with your cassingle of “Call Me Maybe.” You guys, I sing it in the shower, too. I sincerely just think it’s misguided that her record label seems, historically, to be trying to present her like a seventeen year old when she’s a grown-up woman. Doesn’t mean I think SHE is old, or that 27 is old, or that she’s the devil, or that you, dear readers, are not allowed to wear shorts to the store or anything. It just means that I think her handlers are making some bizarre choices in terms of the way they are marketing her, driven by the fact that her freakishly catchy song IS young-sounding, and those marketing choices are not sustainable and will, in fact, just get weirder if they keep going down this road. The good news is, that’s not what I’m going to be complaining about here.

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Comments (49):

  1. Crystal
    0

    I agree with you, Fug Girls. Here’s an apples-to-apples comparison. CRJ and Katy Perry are the same age. It’s not even the lyrics or their songs…it’s the marketing. Shoot, Taylor Swift is marketed more maturely than CRJ!

    • Jessica
      0

      I actually think Katy Perry is a really good example of someone who manages to skew young but still looks like a grown-up. She looks NUTTY half the time, but because it’s so costume-y, it works.

      • Crystal
        0

        Sorry, that’s what I was aiming for! But as always, you guys communicate things clearly. :-)

        • Jessica
          0

          No, I know! I was agreeing with you!!

        • Elle
          0

          I don’t think we have to worry about CRJ’s image getting squickier as she gets older. Frankly, I think she’s a flash in the pan and we’ll mostly forget her by January.

  2. Kit
    0

    Just…ugh

  3. Mel
    0

    The second outfit is terrible. I think, and it’s just my opinion, that for Katy Perry, the outfits just go with the concept of her album (teenager) because for the first album she had a different look (not to say that I agree with her outfits, but they make more sense. Also, hers really are like costumes as opposed to CRJ who reminds me of a girl who didn’t want her old clothes passed along to her younger sister so sje stole them back. The market is probably saturated between Katy Perry and Nicki Minaj who are always out there.
    On a side note, and just to get it of my chest, I CAN’T STAND that song! It’s even more NOT age-appropriate than her clothes!

  4. CeCe
    0

    Is that short-suit from H&M? It kind of looks like it. This would have been better as a day-time look and not for the TCA. And her haircut makes her look like a 15 year old.

  5. Anita
    0

    She’s 27? Their marketing campaign is working, because I (who admittedly pays as little attention as possible to current pop stars) thought for sure she was a teenager.

    My problem with the first outfit is not so much the shorts as it is with the pattern, but that may be because I don’t find mold attractive. The second outfit just plain doesn’t fit, and would be a monstrosity (the bicycle pin! the shoes!) even if it did.

  6. Stefanie
    0

    Yeah, Im 27 and I don’t feel “old” but I am “older” than how she is being marketed.

  7. ringthing
    0

    Minnie wants her shoes back

  8. linda
    0

    Cassingle? Man, that took me back. I can actually smell the Paul Mitchell Freeze and Shine.

    • ML
      0

      Ah, the thrill of waiting for cassingles to fast-forward so you could eject them and then hear Side 2, where the vaunted “club mix” lived. We were really livin’ large in the ’90s.

  9. TonyG
    0

    Without the corrective-looking black shoes, I kind of like the first outfit.

  10. CJ
    0

    I’m 27. And while I don’t think I am old at all, I think those outfits are a little too Juniors Department for her. Also her haircut makes her look way young, which I guess is nice? But a little too precious.

    • Krissy
      0

      I agree about the hair. I think the song sounds sooooo young that her team actively is trying to make people think she is younger. That hairstyle hides any kind of aging at the side of the face, forehead, and eyes. She is always wearing those multi-colored rubber bracelets too, which is so wrong on someone over 25.

      (Odd side note…Katy Perry supposedly said in her movie that she couldn’t have babies at 27 because SHE was still a baby. Someone needs to tell her that a woman’s eggs start to deteriorate at age 27. In fact, nearly 90% of a woman’s eggs are gone at 30. Looking young is great, but you still need to be realistic about the age you really are.)

  11. Eliza Bennett
    0

    Sweet jesus, are those sneaker wedges in the performance pic? Consider my pearls clutched!

  12. Sandra
    0

    Wow, those clothes are some kind of terrible. Especially the satin romper from the Hugh Hefner for Juniors line.

  13. Rebecca
    0

    I sadly watched some of this show last night and that performance outfit was just horrendous. I just kept thinking, ‘what’s wrong with performing in some jeans and a cute top? or a cute little cocktail kind of dress?’ Kids these days (and I’m only 3 years older than her).

  14. Josie
    0

    I agree with everything, but just realized that I might actually be unable to go on with my daily activities without knowing who makes that clutch. I want it more than air!

  15. Sadie-Ann
    0

    I don’t think it helps that her big celeb backers are all 19-ish.

    I wish I had that purse.

  16. Bottle Ginger
    0

    “This looks like it’s so short-torsoed that she can’t stand up straight without her boobs popping out, or giving herself a vicious front-wedgie”

    Oh, I’m sure the top is taped to her torso with five strips of boob tape.

    IMHO she looks like she’s afraid she’ll fall off of those shoes, and who wouldn’t be.

  17. Sajorina
    0

    None of this works, except for that AWESOME Tropical Island Cocktail Clutch, which I must own! And, THANK YOU, “black doesn’t go with everything” is BULL TRUE! But, I like her hair & makeup! Btw, that haircut would totally work on you, GFY Jessica… Think about it!

    My brother and I went to H&M, while in Manhattan last week, and they were playing “Call Me Maybe”, so I asked him “How old do you think the girl who sings that song is?” and he answered “15!”, to which I replied “27!!!” and he looked at me like “WUT?!” I’m soooo not into that song! But, I still have cassingles & listen to them! Memories…

  18. Crystal
    0

    I think the other thing that bothers me is her posture. I feel like she’s about to pull up an office chair behind her in both pictures. Maybe standing up straight will help usher her past puberty.

    • Crystal
      0

      …from then which she can transition into down dog and plank.

      Okay, I’m done making conversation with myself.

  19. Suzanne
    0

    Is it just me, or does her posture suck? I swear she looks like she can’t stand up straight.

    • Donna
      0

      It looks like she’s bending over in both pictures, and I think I remember her bending over in other pictures too. That’s just odd.

      • G
        0

        Yeah, her posture is weird, the outfits are ridiculous but I am happy because she COMBED HER HAIR. So rare these days that I’m just thrilled to see it.

  20. openroses
    0

    Something that has helped me a lot: a mash-up of “Walking on Broken Glass” with this pop monstrosity. It allows me to run Annie Lennox in my brain when I hear the evil Jepsen song.

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  22. Amanda
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    I can’t tell you the last time I heard the word “cassingle” — hilarious!! Super cute clutch.

  23. Mahastee
    0

    A quick trawl through the archives leads me to believe that she just has terrible posture, awkward mauve outfit or not.

  24. vandalfan
    0

    The fabric of the first outfit is great, but alas that the formal shorts are not a mini-skirt. Those shoes are wretched, but the age-skewing issue is not her catchy pop music, but those juvenile bangs.

  25. ML
    0

    Call me fugly.

  26. GeauxFallon
    0

    Why the hell is she wearing sheer blue panty hose on stage? Bros over hose!

    …. and yeah that clutch is adorbs

  27. Penny Lane
    0

    I actually saw her open for another band a couple of times, and she was *adorable* (both style-wise and personality-wise). In a completely age-appropriate way — I’m 28 and I wanted to steal her style. It was *nothing* like this. I guess this was before they got her a nine-year-old stylist?

  28. Kim
    0

    THAT CLUTCH!!!!!!!! LOVE!!!!!!!!!!!!

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  30. Lola
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    Is this girl busty? She hunches like a girl who is embarrassed by her big bosom.
    By 27, she should be over that!

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  32. mummagump
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    I’m pretty sure CRJ is Brown Peldon.

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    I take a grave view of the press. It is the weak slat under the bed of democracy.

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