The big closing movie for South by Southwest this year was Air, Ben Affleck’s ode to — in my estimation — how Michael Jordan’s mother ROCKED IT OUT when it came to signing up her son with Nike and turning him into a merchandising god. They also got the Tetris movie, and Daveed Diggs being Daveed Diggsian. A good weekend, it seems.

[Photos: Jack Plunkett/Invision/AP/Shutterstock, Suzanne Cordeiro, Scott More, Arthur Mola/Shutterstock, Frank Micelotta/PictureGroup for National Geographic/Shutterstock]
Tags: SXSW