SXSW kicked off this weekend — remember back in the day when this wasn’t an event that was overrun with celebrities? I’m not specifically nostalgic for that — I’ve never been to SXSW in the first place, and technically-speaking, for my own job, it’d be ideal if EVERYTHING were overrun with celebrities — but it does seem like every year, yet another thing gets taken over entirely by PR departments for streaming platforms. On the other hand, this thing brought both Jon Hamm AND Scott Speedman, so….