Chanel is clearly sparing no expense these days: To celebrate its new ad campaign for Chanel No. 5 (so… promotional work for your promotional work?), it’s making an “immersive” pop-up in New York City that has, ahem, “an ice-skating rink, a chic sleigh, twinkling trees, and an innovative AR experience.” Kacey Musgraves evidently decided this called for a new haircut.

[Photos: Shutterstock]