Oh, girl. Of course you’re wearing a Pepsi jacket, and of course you just happened to bump into the paparazzi outside Alexander Wang’s store on a day when you’re dressed as a human billboard for what’s arguably your mother’s most famous campaign.

But you know what? It seems SO on-the-nose that I actually kind of applaud it. Kaia here is trying to be a model, and after that disastrous Kendall Jenner ad, Pepsi is definitely going to want a big win during… oh, say, the Super Bowl, planning for which is probably already underway. Why NOT attempt a little Inception? The power of suggestion is strong. Cindy, Kaia, a couple of cans of soda, a sort of generational torch-passing… I think somewhere a Pepsi executive just passed out from the possibilities.

[Photo: Backgrid]

Tags: Kaia Gerber