Apparently, the next step in Jessica Alba’s Honest Company world takeover is… a Roku Channel show where she redecorates the houses of new families deemed deserving? She’s doing it with her friend Lizzy Mathis, who runs The Cool Mom Co., and speaking of being honest… I am stuck in that place between “Hey, they’re helping people, which is nice,” and, “But how often do those quickie home renovations REALLY help, versus causing more problems than they solve,” and also:
Alba and Mathis, each the mother of three children, understands firsthand the needs of families when it comes to livable homes.
“There is nothing more satisfying than being able to apply what I’ve learned to help folks who are going through growth and change with their families,” Alba told People magazine. “No matter who you are, where you live, or what budget you’re working with, there is a takeaway for everyone in each episode.”
Honest Renovations is about more than just home remodeling, though: Alba and Mathis share advice and guidance to new moms and dads who are sometimes overwhelmed by the joys and challenges of parenting. The duo touch on issues like getting organized to create a more efficient home environment, finding time to indulge in some much-needed self care, and other topics surrounding raising a family.
There is a lot to unpack in there. I’m sure their intentions here are very kind, and not just about getting a TV deal, HOPEFULLY. But it’s one thing for a new mother to be like, “You’re right, I need to indulge in self care,” and quite another to have the time, energy, and resources to actually DO it. And do we necessarily think these women have the same understanding of “livable homes” as… very many other people?
