I saw some Instagram hullabaloo about how cool Gucci’s show was, and it certainly sounds innovative, though also like one of those experiences you had to see to evaluate completely. Per Vogue:
In ringmaster—high priest?—mode, Michele staged a show in the round, exposing the behind-the-scenes action of the hair and makeup teams and the model dressers at work as they prepared the 60 cast members in their looks. There were shades of Unzipped (the 1995 fashion documentary) here, only in this instance the stage revolved, giving the audience full 360-degree views, and—the designer pointed out afterward—doing the same for the models and the backstage crew. “You were our show, and we were your show,” he said in his typically elliptical manner. Entry into the show space was through a backstage area too, and Michele was seen mingling in the crowd.
Of course, the clothes were still crazy and the models seem to have been styled or instructed to look especially miserable. So there’s that.
