Apparently, this is the third year the Gucci, Gwyneth, and her stylist Elizabeth Saltzman — or, her friend, who knows how much they actually work together with clothes anymore — have thrown a Hamptons bash in support of one of her products, this one being GOOP’s new peptide serum and also (per CNN’s write-up) general wellness. Everyone looks very posh, the three generations of Paltrow/Danner/Martin ladies got a nice piano photo out of it, and Jimmy Fallon is laughing with his entire mouth.

[Photos: Neil Rasmus/]