Chanel’s Couture Week offering was set along a Seine-side stroll outdoors — complete with imitation bookstalls set up that showed off Chanel-focused tomes, and postcards featuring its muses. The leadoff hitter was Caroline de Maigret, the author of How to be Parisian Wherever You Are, and Virginie Viard said the show was meant to be “the portrait of a sensitive yet bold Parisienne… standing on a line between strength and delicacy.” With all that context… here is Chanel, looking like an expensive mishmash. Some of it’s classic, some of it stinks, some of it verges on cosplay. There’s never much momentum here, and I think this brand increasingly has become one where it either REALLY is your jam or it really isn’t, and there’s very little in between.

[Photos: Launchmetrics Spotlight]