This collection has a lot of good stuff in it, but I think what most people are talking about is its setting. Per Vogue:
The set was amazing: a maybe 10-meter-high wall of water split in two to create the impression of a breaking wave. Its movement pushed an ozone-tinged breeze down a show space floored in sand and benched in weathered wood. Carine Roitfeld, the coolest, went barefoot. Although surrounded by walls, we were in the open air. The show ran late because Future had not arrived. A chatter of parakeets flew overhead. Even after 9:30 p.m., it was hot enough to seem surreal that we were in Paris.
This almost Lagerfeldian set was shaped to express the theme of this Louis Vuitton menswear collection. The models emerged from the tube: Each look shot forth from the barrel as a surf-inflected expression of Pharrell Williams’s overarching aesthetic. Speaking preshow, he said: “It’s all dandy. This guy’s dandy, he just likes surfing too.” That surfing element served to soften the previously much more structured definition of Williams’s tailoring silhouette. It also gave the Louis Vuitton menswear studio the license to apply some wonderfully weathering treatments to surfaces and to build some embellishments that carried real visual depth.
Where’s that logistics-focused piece about how they made this and who was in charge of building it? It’s amazing! I downloaded extra photos and everything!
