The Romanoffs is Matthew Weiner’s follow-up to Mad Men, and it’s an anthology-style series about people who are — or believe themselves to be — descended from the famous Russian family. And perhaps being an anthology, rather than episodic, explains why not many of the bolder-face names on its IMDb page turned up in London for the premiere: no Aaron Eckhart, no Christina Hendricks, no Diane Lane, no Kathryn Hahn, no John Slattery, no Radha Mitchell, no Amanda Peet, no Isabelle Huppert, no Griffin Dunne, no Ron Livingston, no Kerry Bishe… It’s probably a lot to haul over to London to promote something you’re only in for an hour, but at the same time… it’s a possibly free, definite tax-writeoff trip to London, y’all. GET IN THERE. Jon Hamm did, and he’s not even on the payroll.

[Photos: WENN]