I Googled this one, and I gather that a few years ago Chopard did a party that people got to via scavenger hunt, or somesuch? This is that party. (Although I don’t know if it really counts as a secret party if photographers are in place at a step-and-repeat waiting for you to arrive.) Maybe they have dispensed with the games altogether but kept the name? Maybe Cannes only has so many ways you can turn it into a puzzle game and they plum ran out. Or, maybe they made it too hard one year. What if no one ever solved it? That would be amazing. I just imagine the absent Penelope Cruz and Javier Bardem sitting on the ground on a random street in Cannes and screaming, “WHERE IS THIS F&CKING PARTY I JUST WANT A DRINK AND SOME CAVIAR.” Can we turn Secret Chopard Party into a web series?
A note: The last photo is mildly NSFW.