All I know is, this photo of Keanu Reeves in the London rain has inspired me to launch a perfume called Keanu Reeves in the London Rain and this is the art we use for all the ads in bus stops. Said perfume smells like rain and, uh, whatever Keanu Reeves smells like (clean laundry? Light patchouli? A hint of basil? A waft of grapefruit? Keanu seems like a person who would smell nice), and the tagline is: KEANU REEVES IN THE LONDON RAIN: GET WET.