L’Oreal Paris threw a big fashion show at the Eiffel Tower, presumably to show off… everything you can do with L’Oreal Paris products. (They’ve done this before.) So I understand that the dramatic makeup here has a catwalk context for which one could make a practicality exception. But I ask you: HOW is this a good advertisement for ANYTHING L’Oreal Paris? And Helen Mirren is, always and forever, a fantastic advertisement for everything, including for simply being Helen Mirren, and yet this even manages to muck that up? WHY. HOW.

[Photos: Shutterstock]