Gucci staged its resort show in Times Square, even using the billboards to put up fake ads for various Gucci products (like supplements) and garbing the models in various personas like “commuter” or “ladies who lunch.” The theme was, apparently, a return to basics:
“It’s really basics in some way. The thing is, it’s obvious, but it just doesn’t exist in our case. We don’t find it at the Gucci store now,” Demna said of his ultimate non-basic-basics. “What you see here is a garment vocabulary, and then you can compose your own words with it.”
Great, but… isn’t this Gucci Resort?!? Is this really the time for some of these?
