This Is Us did a drive-through screening the other night, as part of its ramp-up for Emmy consideration — although I always wonder why things like this actually help. Are people really going to nominate it for an Emmy because of popcorn and a drive-through photobooth? Are the people GOING to these even actual Emmy voters? I assumed they just sent those people some This Is Us swag that they’re probably technically not supposed to keep — a branded USB thumb drive! A branded iPhone holder for the car! A Kevin Pearson action figure! — and a note.

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