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People came out for this event — and Balmain really twisted the arms of some models, with mixed results.

[Photos: WENN, Getty Images, Backgrid]

Tags: Balmain, Cannes 2017, Georges Chakra, Prabal Gurung, Ralph & Russo, super(and unsuper)models, Valentino, Doutzen Kroes, Elisabeth Moss, Elsa Hosk, Fan BingBing, Hofit Golan, Irina Shayk, Izabel Goulart, Jasmine Tookes, Lara Stone, Liu Wen, Maria Borges, Tina Kunakey, Toni Garrn, Victoria Hervey, Hailey Bieber
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