Saint Laurent had the Eiffel Tower in some of its pics, and now Lancome upped the ante with the Louvre in ALL of its photos. You’re up, Louis Vuitton; you might want to build a giant staircase up to L’Arc de Triomphe and back down again so that the models can walk it.

[Photos: Stephane Cardinale/Corbis via Getty Images, Victor Boyko/Getty Images]