Doja Cat is quadrupling down on using makeup to make herself unrecognizable (or, at least, substantially less so — except that obviously at this point our first assumption would be that it’s her). On Monday, she sat in a makeup chair with Pat McGrath’s team for 4 hours and 58 minutes, all to spend about 40 more in this full getup in public before going back home. Someday, I expect someone will craft a fascinating longread about Doja Cat rocketing to stardom, canceling a performance in South America, getting in a dustup with fans over it (in which some choice language was hurled her way), writing, “I fuckin’ quit I can’t wait to fucking disappear,” then backing off that stance (presumably once her record company made it clear that a contract is a contract) and instead slowly vanishing behind a veil of cosmetics. Oh, and now her Twitter display name is simply “fart.” I think this is all only making people MORE fascinated by her, so I hope that was her intention.

[Photos: David Fisher/Shutterstock, JM HAEDRICH/SIPA/Shutterstock]