This is how I imagine the conversation going at Gucci HQ:
GARY: Hey. Hey! So I finally figured it out.
MATTHIEU: Figured what out?
G: That dress that everyone thought was so BORING.
M: The black one?
M: Are you going to tell me what, specifically, you figured out about it?
G: Oh! Yeah. Okay. So, you know Austin Powers?
M: Oh god.
G: You know that scene with the fembots where they SHOOT PEOPLE WITH THEIR BOOBS?
M: I can imagine it.
G: Like THAT. But fashion.