I would say I can't fathom why the Rome Film Festival is giving space to Ryan Murphy's All's Fair, but I actually can: money (this is in a "freestyle" time slot earmarked, presumably, for projects with huge promotional budgets that don't really fit at this festival but want the cachet), and star wattage. The cast in general is stacked, although only four of them are here, but: However you feel about Kim, she brings eyeballs, and she knows what to do with that.
As a note: Jessica wrote up a nice juicy piece on what Kris Jenner wore to this event – Kris having finagled herself an executive-producer title on All's Fair – and that will come up next today.