In addition to buying booze companies, celebrities also seen to be getting into the fragrance world in droves, the latest being Nick Jonas — whose JVxNJ perfume is in conjunction with John Varvatos. I have questions about this venture, one of them being: I don’t particularly want to smell like this. He looks clammy, and like he carries a hybrid pong of cold sweat, imitation leather, and the funk that escapes when you open your garage for the first time in a month when it’s been 100 degrees outside. And he doesn’t even get top billing. What’s in it for ANY of us, then, Nick?

Tags: The Jonai