This is a label called Deadwood, that showed at Copenhagen Fashion Week. They’re super-committed to up-cycling and sustainability and this collection is, essentially, about how AI is going to kill us all. That linked piece is to Vogue Scandinavia’s coverage of this collection, and it’s really interesting. To wit:
“We’ve put more faith in algorithms than in our own gut instincts,” [designer Felix von Bahder] says. “Self-driving cars, swipe-right love, AI that writes your mom’s birthday poem. Beautiful, terrifying stuff. 2025 feels like we’re on the balcony, a martini in hand, watching the sun fry our wax feathers in real time. I’m not anti-tech, I’m just saying, maybe keep a parachute handy.”
Some of the looks here are for a character von Bahder calls “techno-optimists, who are living like freaks just to prolong life enough to upload themselves to a f**king cloud or whatever.” I do love getting the designer’s thoughts on the inspiration for these collections because it does inform how you look at them. Like, is all of this COMMERCIAL? Certainly not. (Although a lot of the pieces actually are.) But I do love the idea of someone exploring what you’d wear if you’re thinking about uploading yourselves to the cloud (derogatory). Take a look.
