I’m not sure whom this is for, exactly. Yes, this has the Elle masthead on it, but does this feel like it targets Elle’s core reader? And yes, Kylie Jenner has been trying to pitch herself as a person reborn who’s finally coming into herself post-pregnancies, and a serious fashion player, but does a glorified lingerie shoot achieve that? Does this, in fact, serve anyone other than people who wish they still regularly printed Maxim?

[Photos: Carin Backoff; styled by Alex White; story by Véronique Hyland]