So, coincidentally, I’d been meaning to fug this ad even before Jessica linked to it yesterday, because it’s on a bus stop near my house and it makes me INSANE, which is not a good thing when you are driving a car. Caveat: I do not blame Tim Gunn for this. I’m sure he just did what they told him to do.

Let’s examine the pros and cons what this ad could possibly convey to a casual passer-by:

1) “Hi, I’m Tim Gunn, and I’m still employed.” Pro. He was the only sane one of all the show’s elders last year.

2) “Hi, I’m Tim Gunn. Can you believe Gretchen won last season? I KNOW.” Pro. See above.

3) “Hi, I’m Tim Gunn, and I have SUCH a migraine. My doctor says I’m clenching at night.” Con. We don’t want Tim to be in pain.

4) “Hi, I’m Tin Gunn, and this isn’t a job. It’s WORK. Oy.” Con. Next time, put the “it” somewhere less stupid so people can see it, rather than assume Tim’s complaining.

5) “Hi, I’m Tim Gunn, and these cast members are all so terrible that you will watch the show with this expression on your face every single time.” Con. I have enough wrinkles.

6) “Hi, I’m Tim Gunn, and this is what 90 minutes feels like this time around.” Con. The show shouldn’t look like a slog before it even starts. Let us get five minutes in before we feel that way.

7) “Hi, I’m Tim Gunn. Seriously, no, you didn’t dream last season.” Pro — we are glad Mondo really happened — and also Con, because SERIOUSLY, in the span of one episode, Nina went from deriding Gretchen’s collection as mere clothes, then loving it and branding it a winner, with naught but a styling tweak? No.

8 ) “Hi, I’m Tim Gunn, and I really should have gotten a raise.” Con. Tim always deserves more.

9) “Hi, I’m Tim Gunn, and WHAT IS HEIDI WEARING?” Pro. Admit it.

10) “Hi, I’m Tim Gunn. Just… don’t even bother.” Con. Or is it a secret pro?

TOTAL: Four pros, six cons. Or 4.5/5.5, depending on how you voted on that last one. But frankly, if you are an ad, and there are ANY cons to your message, then you have problems. And after the protested end to last season, Project Runway can’t really afford to make itself seem like, well, work.

Tags: Fug the Ad