First! A word about the rules: The photos we show aren’t the ONLY ones in consideration; just a representative sample of everything worn from after the Oscars in 2018, all the way through the Oscars that just finished (so, March 6, 2018, to Feb 26, 2019). Polls close after roughly 24 hours. Vote on any device, as often as you want to or can. Do you need a refresher on how this works? The Fug Madness FAQ is here for you.


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As we mentioned earlier in Fug Madness, we’re treating the Kardashians (Kim, Kourtney, and Khloe) as one player for our purposes; likewise, we’re treating Gigi and Bella Hadid as one team, and also — here! — Kylie and Kendall Jenner. We’re doing this for a lot of reasons (including that keeping them corralled means they don’t overwhelm the rest of the tournament), but mostly because we thought it was funny. The Jenner segment of the Jennerdashians is gonna be tough enough to beat as it is. (Although I need to note that I do love this.) (And I kind of like this, although it is FRINGEY!)


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I feel like I could literally ONLY run that look and we’d still have a close vote. But there is more! Most of it is from Kendall, as Kylie was busy part of this year having a baby, although Kylie did pop up occasionally.

I could also just run this and leave it at that, I think:

Vanity Fair Oscars Party

Or, honestly, even this, which is not particularly safe for work! This feels like it’s one swift breeze from being NSFW. And this IS safe for work, but it’s very silly.

This is HILARIOUSLY bad. Her knees have their own HUGE SKIRTS:

Harper's Bazaar ICONS party, Arrivals, Spring Summer 2019, New York Fashion Week, USA - 07 Sep 2018

I also don’t know how she is going to manage to eat or drink ANYTHING with those crazy sleeves. Or go to the bathroom. This whole thing is basically rendering her incapable of performing basic human functions on her own.

I have to say, the jewelry with this look is AMAZING, but the sheer tulle is really, really distracting from it:

'Girls of the Sun' premiere, 71st Cannes Film Festival, France - 12 May 2018


Longchamp 70th Anniversary Celebration, Opera Garnier, Paris, France - 11 Sep 2018

I appreciate that her clutch here is almost as big as her dress. I also like how much it looks like a giant manila envelope, like she’s running out to a cocktail party but has to bring her paperwork:

Kylie Jenner Birthday Party, Los Angeles, USA - 09 Aug 2018

Shall we check on Kylie? I don’t totally blame her for this — she had just had her baby, and I think Alexander Wang could have done better by her bod:

The Metropolitan Museum of Art's Costume Institute Benefit celebrating the opening of Heavenly Bodies: Fashion and the Catholic Imagination, Arrivals, New York, USA - 07 May 2018

(I also will hate forever those tiny sunglasses.) Speaking of…not doing right by herself (though I blame her for this one entirely):

Kylie Jenner Wearing Alexander Wang While Out For Dinner.

YIKES. You guys, she’s not going to the gym in that. She’s going to a fancy sea food restaurant! That is too much information for me to try to intake when I’m just trying to enjoy a branzino.

And, of course, Kylie chose to celebrate the Grammys with a self-strait-jacket:

61st Annual Grammy Awards, Arrivals, Los Angeles, USA - 10 Feb 2019

On the other end of this match-up is the erstwhile Boobs Legsy, who was actually quite entertaining this year. She looked amazing at the Met Gala, and really amused me at the after-party. In promoting her movie A Simple Favor — which, by the way, I STRONGLY recommend, because it’s pleasantly bonkers and she’s a total hoot in it — she wore an endless parade of suits, some of which were fantastic, including this amazing Ralph Lauren tux. Others were silly but fun, and some of which were not so great. I noted last year that Blake goes wrong when she trips and falls into High Fashion Victorian Orphan:

Blake Lively out and about, New York, USA - 20 Aug 2018

This also felt, as I said at the time, like something a waiter would wear at a misguided Communist-themed cafe. Other than the, uh, extremely expensive accessories:

Blake Lively and Anna Kendrick at a French television studio in Paris

This is ALSO very Runway Oliver!

Blake Lively out and about, New York, USA - 13 Sep 2018

Please don’t forget that when Blake isn’t wearing whimsical lady-suits, she generally gets Monse’d:

Stars Arrive for a Private Reception for Rob Marshall

Whose fug reigns supreme?

  • Kylie and Kendall Jenner (91%, 4,845 Votes)
  • Blake Lively (9%, 499 Votes)

Total Voters: 5,344

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Real talk: Rihanna wasn’t out THAT much this year, but one of the things we take into account when making seedings is level of celebrity and she is still Rihanna. We’ll get to her, though. Get ready for Dascha, whom I love and who is reliably   always in the Fug Madness mix. (In the interest of niceness, I do need to say that she also looked the BEST she’s EVER looked this year.) (She actually also looked great in this.) (Also this wasn’t terrible. And this was dated but in a kinda good way. I think 2018 might have been a big improvement for Dascha. I wonder if she got a new stylist.)

But this is stressing me out:

Vanity Fair Best Dressed List Party, Spring Summer 2019, New York Fashion Week, USA - 12 Sep 2018

And this is a NIGHTMARE:

Refinery29 29Rooms New York 2018: Expand Your Reality Opening Party

This is likewise HORRIFYING:

2018 MTV Video Music Awards - Arrivals, New York, USA - 20 Aug 2018

And this is just…WORDS. DASCHA NO:

Beauty Con Festival - Day One

Let’s check in with Rihanna — who, I must admit, I miss. Come back to us, Rihanna! What are you doing? I mean…making millions with great makeup and good lingerie lines and presumably walking around hotel lobbies holding glasses of wine, as is her wont. Also wearing a snakeskin bucket hat, of course.

I gave Dascha her due, and thus I need to note that RiRi, as she often does, looked great quite a bit this go-round. This look at the Oceans 8 premiere was fantastic; this other one was, too. She also KILLED IT at the Met Gala, which is also business as usual for her.

Howevs! This was silly, though her face looks SO good:

Exclusive - Rihanna Enjoys a Night out in Mayfair with Friends

This was also slightly silly:

Rihannas 4th Annual Diamond Ball, New York, USA - 13 Sep 2018

This was HORRIBLE:

Gucci Wooster store opening, New York, USA - 05 May 2018

And this was my dream swimwear circa 1987:

Puma x Fenty pool party, Coachella Valley Music and Arts Festival, Palm Springs, USA - 14 Apr 2018

Whose fug reigns supreme?

  • Dascha Polanco (92%, 4,683 Votes)
  • Rihanna (8%, 421 Votes)

Total Voters: 5,104

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I just need to admit that I think I am moderately obsessed with Noomi Rapace. She is AN EXPERIENCE. Like, this might LITERALLY be my Patronus. This coat is AMAZING. This would look terrible on ANYONE but her. (And, yes, also maybe Rihanna. Rihanna would look good in everything Noomi wears. She’d pull off a jumpsuit covered in bejeweled bugs, too.) This is, as a garment, objectively hideous:

British Vogue Fashion and Film BAFTA party, Annabel's, London, UK - 10 Feb 2019

This, too, is a really…ride for your eyeballs, in the sense that when I say “Noomi Rapace,” you think AGGRESSIVELY STYLED and this is sort of weirdly sad?

'Roma' premiere, BFI London Film Festival, UK - 13 Oct 2018

When I zipped past this photo, I thought — for one glorious moment — that she was Queen Elizabeth II, which…she is NOT:

Film Premiere Sharp Objects

In my original post for this next look, I referred to it as “a high-fashion sexy Ferdinand Magellan” and I stand by that:

2018 Tribeca Film Festival -

And this, of course, is pleasantly swear-y:

Givenchy show, Front Row, Fall Winter 2018, Paris Fashion Week, France - 04 Mar 2018

If Noomi is ALL personality — like Fashion ID — I find Rosie H-W to be visually very bland, which is weird for a model. She is beautiful to me, but blank. Like, this is GORGEOUS but didn’t stick in my head. This is stunning, but I only remembered it because I just went into that post for someone else. I literally keep thinking she is Dianna Agron in this! We joked here that she is doing a Blake Lively impression, and it’s TRUE.

This is stunning and confusing in….a wholly other way:

CFDA Fashion Awards, Arrivals, New York, USA - 04 Jun 2018

This handbag might strangle her:

Rosie Huntington-Whiteley out in Manhattan

(She is ALL in on making a shoulder bag into a crossbody, also.) (HERE, her bag is being worn as a necklace and that is NEVER gonna happen.)

You guys, Kim Kardashian ALSO wore this dress, albeit in a shorter version. THAT’S NOT A GOOD SIGN.

2018 GQ Men of the Year Awards

This just looks cheap, and you know it was not:

Rosie Huntington-Whiteley attends Intersect By Lexus Preview Event in New York City

SIGH. Let’s end with what I called “Endora’s fanciest gold lamé caftan:”

InStyle Awards, Arrivals, Los Angeles, USA - 22 Oct 2018

Whose fug reigns supreme?

  • Noomi Rapace (62%, 3,064 Votes)
  • Rosie Huntington-Whiteley (38%, 1,891 Votes)

Total Voters: 4,955

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Oh, Heidi. As much as we complain about you, I hope you never ever change. First of all, Heidi leaves the house A LOT, which I appreciate because it gives me stuff to talk about. For example, over the summer, I wrote a WHOLE piece about all the stuff she wore to leave the house.  One of those things WAS THIS:

Heidi Klum Wears Bondage Trousers as she Goes out for Dinner

SWEET JESUS, what IS that THING? I have the vapors.

Heidi also came to basically every awards show there is, for which I also love her. This, at the Oscars, is feathered AND sheer? At the Grammys, she did another play on wings (although it was sort of fun). Her Golden Globes dress was…a mistake, at least from the waist up.  This Kids’ Choice Awards look might have involved Kleenex? (Having said all of that, her Emmys look was actually really good.) (As was her Creative Arts Emmys look, actually. REALLY good.)

Speaking of Stuff Happening from the Waist Up, this was so much boob:

AmfAR New York Gala 2019

This was ALSO a lot of boob:

InStyle and Warner Bros Golden Globes After Party, Arrivals, Los Angeles, USA - 06 Jan 2019

This seems about right. Wouldn’t it be interesting to see Heidi totally shift gears and start going everywhere in turtlenecks and brilliant trousers? Like, what if she and Rosamund Pike were to switch wardrobes?

2018 American Music Awards

Like, more than anything else, I think Heidi is also getting…boring. Like, this is slightly weird, but it feels so much fresher on her than something like this, which…WE GET IT. (This was cute, though.)

2018 amfAR Inspiration Gala

Those sleeves are…a statement.

Iskra is kind of a new face, but do not underestimate her! And I feel like Heidi would approve of this:

PrettyLittleThing x Hailey Baldwin launch event, Arrivals, Los Angeles, USA - 05 Nov 2018

This almost works, but it also almost doesn’t totally match?

L'Oreal Paris Women of Worth celebration, New York, USA - 05 Dec 2018


2018 Glamour Women of the Year Awards

If that sleeve is not how sleeves work — AND IT IS NOT — then these are not strictly how pants work:

Arrivals to Ellie Saab Fashion Show at PFW

And I’d argue that these are not exactly how peep-toes OR boots are meant to work, although I also think Heidi would wear this (bringing us once again full-circle):

Beautycon Day Two

This does NOT do her justice at all:

71st annual Cannes Film Festival - Celebrity Sightings - Day 7

LADIES! Not everything from the early aughts could come back, and that top is one of those things!

Vote before I have to take what my grandma used to called “her nerve pills.” (They were just aspirin.)

Whose fug reigns supreme?

  • Heidi Klum (44%, 2,171 Votes)
  • Iskra Lawrence (56%, 2,787 Votes)

Total Voters: 4,958

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