I’ve referenced this a lot, but in case you missed it, back in April the new Cosmo editrix Jessica Pels talked about how often their photo shoots and covers are driven by Instagram, and apparently social media is hungry. Lana Condor ate pizza on the March issue. Yara Shahidi got snacky with noodles inside the May issue. In June’s, Emma Roberts held a cocktail, opened up for some more pasta, and snacked on some watermelon. Next, Aubrey Plaza was dribbling ice cream on herself. Finally, Halsey ate a flower and Iggy Azalea had a straw in her mouth. And now Cosmo is back on its bullshit here, with Zoey Deutch nibbling on something on the cover and playing with food in a bunch of inside photos, including one where she’s dumping cereal onto her own open mouth. Obviously lots of magazines do this — Elle Fanning for InStyle comes to mind — but Cosmo seems to do it every single freaking month. Remember in Clueless, when Cher Horowitz is trying to seduce Christian and she suggests that girls should always be doing things with their mouths because it reminds boys of sex? I feel like someone at Cosmo has that stitched onto a throw pillow, and honestly, it’s boring.

None of which is a slam on Zoey, whom I like very much. The story is fairly slight. We learn she was eating a quesadilla and drinking horchata, the former of which she didn’t finish and the latter of which she did; we hear what she’s wearing, and that her hair looked fab even without the blowout she was going to get; we hear that they talked for a long time like old pals, but the profile still feels strangely spare. Zoey is a great cover choice because she does seem poised to blow up, career-wise, and my takeaway from the story is that it was Zoey 101, and that we’ll get into her more in-depth when someone else picks up on her.

[Photos: Cosmo]